Online Coaching
I help business professional lose 8kg to 10kg body fat in 10-12 weeks without sacrificing social life.
Who This Is For
Built For People Who Take This Seriously.
Train Like Your Sport Demands
- Structured programming, not random training
- Built around your sport's specific demands
- Stop leaving performance on the table
Outgrown Generic. Ready For Real.
- Late 20s–40s, gym 3–5x a week
- Want performance, not just aesthetics
- Time-poor, needs a plan that fits your life
The Event Is Real. So Is The Plan.
- Signed up for HYROX, marathon, or obstacle race
- Structured build from now to race day
- Fuelling strategy and someone in your corner
Who Is J1Fitness?
Built For People Who Take Performance Seriously
J1Fitness is not a general fitness service. Not a transformation challenge. Not a one-size-fits-all approach. It is the performance coaching brand for athletes, event competitors, and high-standard individuals who want structured programming, evidence-based nutrition, and the mental performance skills to sustain results.
Most people train hard. Almost none train smart. The difference isn't effort, it's structure, specificity, and the habits that support performance outside the gym.
J1Fitness Is For
- People who value performance over quick fixes
- Those ready to take responsibility for their habits
- Athletes chasing higher standards
- Anyone done guessing and ready for a real plan
Not For
- Anyone looking for shortcuts or extremes
- People chasing motivation without action
- Yo-yo dieters or trend hoppers
- Those unwilling to change behaviour outside the gym
Coaching & Programmes
Choose Your Path
All coaching is delivered fully online. Choose the level of support that matches where you are and what you need.
Nutrition Coaching
- Personalised nutrition coaching
- Performance fuelling strategy
- Nutrient timing & macros
- Monthly check-in
Premium Coaching
- Full bespoke S&C programming
- Advanced nutrition & fuelling
- Mental performance support
- Weekly check-ins & 24hr access
- Application only, limited spaces
Training Programme
- Structured S&C programming
- Sport and event specific
- Progressive overload built in
- Monthly check-in
Fixed-Term Event Prep
Event Packages
Got a race, competition, or event locked in? These packages are built around your countdown.
Short Block
A focused push. Ideal when your event is close and you need structure fast.
- Sport-specific S&C programming
- Nutrition guidance included
Event Build
The sweet spot. Enough time to build, peak, and arrive on race day ready.
- Full progressive programming
- Fuelling & race-day strategy
Full Prep
The complete build. Maximum time to develop fitness, habits, and performance.
- Full S&C and nutrition programme
- Habit & lifestyle coaching
The J1 Method
Four Pillars. One Standard.
J1Fitness operates at the intersection of four disciplines. Each one essential. None optional. Results are limited less by effort, and more by structure, specificity, and habit.
Start Today →Strength & Conditioning
Sport and event-specific programming for HYROX, football, running, and beyond. Structured, progressive, and built around what your sport actually demands of your body.
Mental Performance
Identity-based habit change, resilience under pressure, and long-term behavioural consistency. Turning short bursts of motivation into a permanent standard of performance.
Evidence-Based Nutrition
Individualised fuelling strategies backed by L4 Advanced Sports Nutrition qualifications. Performance nutrition, not restriction, not trends.
Lifestyle Design
Your pre-match meal, your sleep, your daily habits, they all determine your second half. We design the structure that supports performance outside the gym.
How It Works
Your Journey
Apply
Tell us about your sport, your event, and what you're trying to achieve.
Needs Analysis
Identify the gaps between where you are and where you want to be.
Your Programme
A plan built around your sport, your schedule, and your event demands.
Execute
Weekly check-ins, progressive adjustments, and a coach in your corner.
Perform
Show up to your event or season with a standard that actually lasts.
Ready to Commit?
Stop Guessing.
Start Performing.
1:1 coaching is application-only. This ensures full alignment between coach and client — J1Fitness only works with people who are ready to change behaviour, not just their training schedule.
adamjojipt@gmail.com · @adamjojifit · Aberdeen, Scotland